Does it really matter who runs Lucasfilm at this point? There's certainly fans salivating at this announcement, but it's semantic at best. The only person who might be affected by this title change is Filoni himself. He isn't the "savior" of Star Wars, and frankly, never was. I know there's a subset of the fandom who thinks he's King Midas, but the brand on the whole is in decline. It's natural for a 50 year old brand to lose its relevance and popularity as the years race on. It's only a bad thing if you have nothing else to enjoy.
Despite the current popularity among children that always gets cited as evidence of the brand having a new generation of fans to carry the torch, it's highly unlikely that they'll continue caring into adulthood enough to keep Star Wars alive. The only reason why so many of them even care at all is because the original Star Wars generation hyped these kids up to try and think the way we do, but those kids have far more options than we did. Nostalgia alone can't keep a story alive if the generation who inherits it doesn't value the past.
Trust me, when the original Star Wars generation dies off, most of the fandom likely will too. The Tik Tok generation has their own heroes to admire. They ultimately don't care about the heroes their parents admire because so much of what Gen Z values is disposable at best. Think about it. 98% of Tik Tok consists of 20 second videos of people lip synching to popular music they don't have the talent themselves to make, and THIS is the generation who is supposed to bring Star Wars into the future? Please.
I think you raise a worthwhile point in that media and culture are much broader and come at us at a much faster pace now and from a broader array of sources. I don't think anything -- Star Wars, Marvel, whatever -- can hit now the way it did in the past. And that's because consumption of media simply works differently these days.
But I also don't think there's necessarily a need for it to be consumed as it was, either to be successful or to be enjoyed. This kind of gets at a meda-discussion that we've been having across this board on a range of topics, but a lot seems to come back to the shifting nature of media consumption and production. I don't think we necessarily need to consider something "dying" or "a failure" or whatever because how it's received doesn't conform to our past understandings of success. What constitutes a "success" over time is going to change. Much, of course, depends on the budget spent to make it (i.e., whether it was a financial success), but that's also a separate discussion from what constitutes a good story or one that ends up being appreciated down the road.
Star Wars may die out over time. Nothing lasts forever. That's ok. But I also don't think that the last not-quite-decade is the final word on Star Wars and how the culture relates to it. It's still broadly enjoyed, including by little kids. And that matters for their propensity to consume it in the future.
Look at it this way: would you have predicted EVER that people would have positive things to say about the prequels? I wouldn't have. But there's a generation of kids that grew up on them, and grew up on The Clone Wars, and they friggin' LOVE them. Even if they admit the flaws of the films, they still just love the overall story and setting. They're adults now, sure, but they still love that stuff. We may yet see the Sequels treated that way. Or we may not. Maybe it'll be other stuff from this era that grabs people. Certainly there's a ton more content for people to enjoy, so it doesn't necessarily have to come down to just the films, which I think is a good thing.
Why would they care about a 50 year old movie series their parents loved? That's lame to them, but that's also the natural order of things. I have no expectation about whether my future children will like the things I do. They aren't meant to be the surrogates of my personal interests. If they want to enjoy the things I do, great, but I want them to have their own things and there's nothing wrong with either generation thinking of the other's tastes as lame, especially when they're teenagers. I don't base my interests on the opinions of others and neither should they.
My dad grew up idolizing the Beatles, and I enjoy their music, but I have my own musical icons. It would be silly for him to expect that I love his favorite band, yet we have this expectation that our kids will love Star Wars the way we do, despite them never having experienced what we did growing up? That's unrealistic.
Deep down I think that's partly why the current iterations of our childhood icons mostly suck, because we kept telling our kids that they needed to worship our idols when we could have been out there making our own, choosing instead to retell stories that ended decades ago rather than having the guts to create something totally new. It's no wonder remix culture is so rampant and why the icons of our youth have only diminished because we can't accept them being part of the past.
It sounds like you don't have kids, so you may not really be aware of how people approach this stuff. I can't speak for anyone else, but I can't
make my kid sit and watch anything if she resolutely doesn't want to. Moreover, while I'd like her to enjoy the stuff that I enjoy, it's more because I want to share that experience of joy with her and not about her being like, I dunno, some statement of my fandom.
Moreover, it's much more about just
exposing my kid to different aspects of culture than it is about
indoctrinating her. I'm not trying to teach her the "right way to fan." (I mean, within reason -- I showed her the Harmy versions.) I'm mostly just exposing her to stuff to see if she likes it and help broaden her horizons. I like sharing the things I love with her, but I don't demand that she love all of it. With Star Wars, she likes it quite a bit, but Harry Potter is way more her thing because that's what she and her friends play together. She's read all the books, seen all the movies, and is over the moon for that world, even though she also digs Star Wars.
And you know what? That's fine. It's great. She's got stuff she loves and worlds in which she can play, and that's all I really care about. I'm glad she likes Star Wars, but I'm way happier that she just has things she really enjoys and that are fantastical and a fun escape for her. That matters way more to me. Besides, as a kid, I loved all kinds of stuff. It wasn't until I was a teenager that I really got more into Star Wars, and that was in the early 90s when it was coincidentally undergoing another boom in content production.
I strongly disagree, by putting Filoni in charge means that Star Wars, and likely Disney as a whole, has a creative mind in charge of production now and for Star Wars in particular, has a singular creative mind that's over all in charge, something that the IP hasn't really had since it was sold to Disney. That should, hopefully, right the ship that is Star Wars and fix some of the things that Disney got wrong previously because I don't think that any aside from Luca himself understands Star Wars more than Filoni and whether or not you like his vision of Star Wars at least he has a vision for Star Wars, something that it desperately needs.
I don't think this can be overstated, really. Star Wars has felt creatively directionless for a while. Or rather, it felt
narratively directionless. There wasn't a coherent vision for the storytelling. It was, instead, sort of slapdash, one-off efforts to do this or that, but it wasn't in service to anything other than "the brand".
Look at the way the ST got produced. They had no clear sense of the story. It'd all be up to the directors to figure out their own story. And the end result is that the ST is at best uneven and at worst a bad case of narrative whipsawing. JJ's films feel like big budget fan films with really poorly told stories that are more about jumping from cool sequence to cool sequence. TLJ is a great film for most of what it does, but feels wildly out of place within that narrative, and it has some pacing issues, too. Rogue One is great, but apparently was hell to make and itself had multiple different endings and shot sequences that were wholly cut. There's a whole part where they run across the beach with the data tapes, trying to evade the Imperials. That appeared maybe in small bits in the trailer, but otherwise it was cut entirely. Think about what that means in terms of production, though. Think about the time and money wasted on those parts. And then look at Solo and the production trainwreck that that film was. Great end product which I thoroughly enjoyed, but the process of getting there basically wound up making two movies for one end product. And again, I think that's largely because they didn't have a coherent vision or in-house style, and Kennedy hasn't been up to the task of creating that.
She knows how to make movies that make money. The Sequel Trilogy definitely did that. But consider what's happened in the wake of that with the "Star Wars Stories" and the myriad films announced and never seeing any real development, I dunno. I just get the sense that she's kinda shooting in the dark because her focus is on production rather than storytelling.
Having someone with a sense of "We want to tell these kinds of stories in this kind of way," I think matters A LOT with a property like Star Wars. Towards that end, Filoni can provide it. Even if you don't love his stuff, you can't deny that he's got a point of view and it seems to me like Kathleen Kennedy's point of view is "Improve our brand position and produce money-making products." Which is also important, but which lost sight of the storytelling part with some (I think) fairly significant mistakes in the process.
As for the future generation, I think that the kids of today that are growing up on the ST and all of the Disney + shows will continue to be fans into adulthood. So long as Disney continues to regularly produce Star Wars content to keep it fresh and relevant there will be fans. After all, the OT fans were still fans during that period between RotJ and the '90s Rennaissance where there was little to no new Star Wars content coming out. Eventually the PT came out and while derided by many OT fans, inclduing myself, it created a brand new generation of fans. The same thing is happening with the ST and the D+ shows, it's creating a new generation of fans. Eventually, if Disney is smart, they're release some more movies in another 20 - 30 years and create yet another generation of young fans. Just because the IP is 50 years old, doesn't mean that it's run its course. The Lord of the Rings is even older and it still has tons of fans, both young and old. And look at Disney itself, Mickey Mouse and his friends are still every bit as popular now as they were when Walt was still alive. So I'd argue that age really doesn't matter, as I listed above, there are plenty of old IPs out there that are still as popular as ever despite their age.
Exactly. I don't think we can guess at the future of the Star Wars brand. I mean, again, nothing lasts forever, but we've seen the brand ebb and flow before, and the fandom with it.
Quality stories will remain/ or become classics. The rest will be forgotten. Though I see Marvel really being the catalyst that fills the "SW generation" void in the sense that if future generations care at all about this stuff into adulthood (and I'm not sure they will) Marvel will be their poison, not Star Wars. Marvel is miles ahead of it in terms of overall reception, box office returns, and a mountain of content to choose from by comparison.
Ultimately time will be the judge of all of this.
As for Filoni being the visionary of Star Wars? I sincerely doubt that. Even George Lucas couldn't make up his mind about his own story and what it ultimately was about, and he created the whole thing. For him Star Wars was a beloved hot rod he tinkered with until he finally caved and sold it. His technical innovations were where his visionary status comes from. Filoni being mentored under George means he likely adopted the same mentality of constantly changing his mind. So I don't give much credence to Dave being a visionary because I've seen no evidence that he's innovated anything.
I don't know how much of Filoni's stuff you've seen, but I don't think he's "changed his mind" about stuff. I mean, not in any meaningful way that I can think of. I think Filoni's work on The Clone Wars, Rebels, and (I guess) The Bad Batch (which I haven't seen at all yet) is the best look at his sensibilities. And while those were shows targeted at a younger audience, I think they evince a pretty clear sense of what Star Wars is and can be. The main concern I'd have is that they're all locked within a particular timeframe, and I think the franchise needs to move outside of that timeframe.
But based on what I've seen, I think he's as good a guy as any to do it, and he's the franchise's best chance at surviving longer-term.