Chris Barnardo's Post about the Wand Phaser !
Hi, it was never $50. The original Phaser we made retailed at $150. Even at that price, it was not a particularly profitable product for us. Yes I agree we have the tooling, but a handful of the electrical components have end-of-lifed since then and replacements would be a small redesign, which would mean at least a modification of some of the tooling, at worst, some new tooling for some of the internal structures. Then there is the minimum order quantity (MOQ). Our factory set the MOQ at 10,000 units... the quantity that they needed to set up the manufacturing line and that many of the subsuppliers needed for them to set up the manufacture of the different metal parts. Since the Phaser was made the price of everything has increased and it is likely that the cost of a new Phaser run, if it could be done, would be more like $200. Finally, there is the retailer buy-in. We need retailers to be confident in the product and for them to order enough for the project to make sense for us. We are in discussions with various retailers about the Phaser and have been since they stopped ordering it from us. If at any point we get enough interest, we will do some sums and work out if it makes commercial sense to make another run of Phasers... Personally, I would love to do just that! Until then, and possibly never, that is one of the nice things about a collectible... if you are lucky enough to be the collector that has it, and that is its resale value. Case in point the tricorder... it is likely to be around the $300 point when we release it, but we will only make it for a limited time, so each fan has to decide whether or not they can afford it when we make them. I hope that they will be a big success and that given the investment we have made in it, we will be able to do a second run of them later... but who knows?