Say what you will on the cinematic front (and I do think she's made some pretty big mistakes), but it sure seems like Kathleen Kennedy has made bank for LFL.
Nickelback has sold 50+ million albums too.
Imagine how much more money Disney would have made if they had managed SW responsibly.
I don't think the financial damage really shows in the first 5+ years. It takes the better part of a decade for the public to quit giving a much-loved franchise more chances.
How much of Disney's SW profit can be traced back to 'The Force Awakens' alone? That movie sold $2b in box office and plenty of merchandising. And nobody is gonna convince me that Galaxy's Edge is popular because of the Disney-era movies.
I bet Disney's SW income from the 20-teens was
a lot higher than the 2020s. They haven't put out a new SW movie since 2019 and we all know why. In 5+ years they haven't come up with a new SW movie idea that looks like a net profit.
And personally, I love the focus on television, which seems to me to be a more natural fit for the kind of storytelling that I think works best for Star Wars (i.e., serial storytelling that allows for more development over time, and which can't just rely on whiz-bang f/x and rollercoaster sensibilities to carry the day the way a film can).
There are pros & cons to each format (long episodic vs short big movie).
Is SW really better suited to episodic TV form? Or is it just that George Lucas did the movie-form really well, and Disney has not?
I think part of the reason why SW is playing better on TV these days is because the short-term expectations are inherently lower with TV. When you tally up these TV shows as a whole (like, the storyline over several seasons) they are still disappointing IMO. They are just more satisfying on an individual episode basis.
It's sort of like a movie that has some good individual action sequences but the larger story craps the bed. That movie probably seems a lot better if you watch it 15 minutes at a time and skip certain sections.
Looking to the future, I'm in favor of SW doing the TV format because it's different. There are already about 5-8 good SW movies and they have made a huge imprint on the culture. The TV format is just fresher ground. There have been dozens of TV episodes in the SW universe by now but they haven't made big impressions yet. There has not been a SW series comparable to 'Game of Thrones' or 'The Wire' or 'Deadwood' in terms of quality & cultural impact. That's how big the OT and PT movie trilogies were.