Let me jump in on that one - that is just a reflection of the neon signs in the glass, not a tag on the jacket.
And let me comment on this - that's not a legit site. No one has full stock of this 2 1/2 year old sweater, certainly not in every size made and in multiple quantities. And there's no contact info for the site. My surefire way of verifying the legitimacy of a site is whether they supply contact info (meaning a phone number, email, and/or physical address). This site has NONE of those. Buyer beware! FYI, I also researched a few Japanese/Asian sites that showed this item in stock - all fake as well.